Hewlett Packard

The Technology Giant, looking to cut costs and reduce waste:

HP Graphic Arts sales teams have trialled the software across Graphic Arts Sales Teams in the UK, and have now fully incorporated RedTie's solution into their sales method.The system has also now been successfully trialled across EMEA territories.

Using the software to enables Graphic Arts sales teams to produce personalised or generic marketing material to order.

By focusing purely on producing targeted marketing material, cutting wastage and warehousing, HP have made a saving of over 50% year-on-year.

"Personalised collateral, fine-tuned to its audience is very much the future.Variable-data documents facilitated by web-to-print solutions are effective marketing tools, while on-demand marketing material reduces costs.

Many print on-demand solutions that exist today have become too complex - people don't have the time or need for such software. Our marketing and sales teams require a simple and quick solution and this is where RedTie has got it right - the software is intuitive, pragmatic and meets all of our internal requirements."

Francois Martin
Marketing manager, HP Graphic Arts, Europe, Middle East and Africa.

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