Brookes

Web-to-print provides the ideal solution to keep the company energised and able to respond to clients’ needs:

Brookes Printers is a long established family company, due to celebrate its centenary year in 2010.

The team at Brookes recognise that the days of big print orders are long gone and that the way forward for any organisation is to migrate to an on-demand service, where customers know that they have the flexibility to order little and often, from a large portfolio of designs and styles.

Brookes are now able to offer their clients a bespoke service that just isn’t possible using traditional printing methods. Since adding the RedTie Template solution to their portfolio, the company has changed the nature of the way they do business, and the plan for 2010 is to continue taking advantage of the opportunities that web-to-print technology creates.

Pam Green from Brookes Printers explains, ‘We at Brookes are very happy with the RedTie Template system and would recommend it to anyone. We needed to channel our resources where they would best create opportunity for the future. In the past, printing companies have been sustained by large, bulk orders however those days have clearly gone. We needed a way to provide clients with more of an ‘on-demand’ service. RedTie’s Template tool was the perfect solution.

Going forward, we plan to continue investing in web-to-print. We attended the most recent RedTie open day, and left full of enthusiasm for the future. We believe that it is definitely the way forward and it is where we plan to focus our efforts in 2010 and beyond.’

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